Strategic Marketing
TRCH advises on marketing strategies and the tactical services integral to a cohesive and measurable recovery or growth plan 
TRCH uses a proven methodology to create bespoke marketing plans alongside your team to exceed company objectives.
Digital Marketing Strategy
- Website Design, User Experience/User Interface (UX/UI) – Nothing is truly optimized on your customer’s journey unless tested, tried, and true.
- Search Engine Optimization (SEO) Plan – We help coordinate efforts to get your website’s organic search results in top positions.
- Paid Search (PPC) – We’ve seen good money thrown at bad and worse. Make sure your dollar is driving the right, qualified traffic.
- Email Marketing – This one we love because it’s still one of the most cost-effective ways to increase sales and loyalty if used correctly.
SaaS Marketing Strategy
- Technology Stack Assessment & Implementation – Ensure all your technology investments are aligned, used, and providing value.
- ICP & Persona Discovery – Knowing who your ideal customers are and what challenges they face gives your Marketing and Sales teams an edge.
- Lead Scoring – Out-of-the-box scoring models rarely consider all the nuances of how your business operates and who you should be fast-tracking to AEs for demos or trials.
- Account-Based Experience – Target the proper accounts and use proven ABX technology for sales funnel acceleration to win higher value (ACV) accounts faster.
- Campaign Strategy – Develop a plan relative to your target underserved market with consistent, compelling messaging that gets attention.
- Attribution – Increasingly difficult, but once implemented, your marketing budget becomes more efficient driving cost per acquisition (CPA) down.
- BDR Prospecting – Craft messages and communication cadences that get engagement so BDRs can adequately assess and assign SQLs faster for pipeline generation.
Retail Marketing & Omnichannel Integration
- Retail store design, customer flow, visuals, and display – If your customers can’t see it, you can’t sell it.
- Merchandising optimization – Bring new and traffic-driving products to center stage for proper exposure while not jeopardizing core item sales.
- Omni-Channel/Multi-Channel Checkout and Conversion Optimization – Give your customers a smarter, connected shopping experience offline and online while providing additional value and opportunity.
